For lovers of fashion, must have been familiar with the name Allure Batik. Allure Batik is one brand that carries batik-patterned emboss unique and offered. Now, after five years to open its first outlet, Allure Batik was determined to advance into the international fashion scene with the first change its name to Alleira Batik.

Just like the word “Allure”, the words “Alleira” also means compelling, interesting, beautiful and charming. This name change has been made since the first couple of months ago, however, the starting point was the inauguration of the new name was announced some time ago at the Ritz Carlton Hotel, Pacific Place, in front of the media and invited VIP guests, ambassadors from several wives.

Alleira apparently did not want half measures in an attempt to set foot into the international arena. In the event that was held quite magnificent moment, Alleira also introduced several new designs that are more readily accepted in international circles. For example, the use of specific materials, such as chiffon, fabrics, super silk, and habutai. Three sequences displayed on the show with the theme “Euphony Rhapsody” that night, the first, Weaving on batik, woven motifs used on some pieces, the second sequence the New Layout, design motifs and a more modern and western style, and the third, Evening Gown, design who favor the motive.

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